Sharing best practices is good for business! It doesn’t mean sharing all your engagement methods or branding secrets; it means gathering in the Twitterverse to share things you have in common with those in your community, building bridges of success together by sharing what works for you and what doesn’t. This sense of community is even more important if you work for a non-profit, as you may not have the resources to hire a full-time social media strategist, may not be sure how best to use social media with the resources you have, and may be able to learn from (and teach) your peers.
Imagine my surprise as a Clevelander when I scanned through what was trending on Twitter this afternoon and found #CLE4good. #CLE4good is hosted by The Cleveland Foundation (@CleveFoundation), and is a great opportunity for local non-profits to get together and discuss issues and opportunities in their area. Go Cleveland!