Mothering by the Numbers

Screen shot 2013-03-05 at 10.27.29 AM

Years pass, but what changes?

Years pass, but what changes?

At some point yesterday morning – maybe it was the third time my nearly five year-old son threw himself to the floor in a fit over cereal, or maybe it was the realization that I hadn’t done laundry all weekend long and that same son wore pants from the dirty clothes hamper to school – I decided it might be fun to count my daily chores.

  • Trips to school: 4
  • Loads of laundry: 5
  • Flights of stairs: 46
  • Meals prepared: 5 (kid and adult versions of breakfast and dinner)
  • Beds made: 0 (woops)
  • Books in Progress: 4
    • Raising Cain: Protecting the Emotional Life of Boys by Drs. Dan Kindlon and Michael Thompson
    • The Fiction Class by Susan Breen
    • Liking the Child You Love by Dr. Jeffrey Bernstein
    • Miraculum: Poems by Ruth L. Schwartz
  • Hours worked (for pay): 8
  • Trips to grocery store: 1
  • Miles on stationary bike: 13
  • Cups of coffee: 3
  • Cans of Diet Coke: 2
  • Times my four year-old son melted to the floor in fits of horror: 6
  • Mom blogs visited: 3
  • Times I checked Facebook on my computer: 2
  • Times I checked Facebook on my iPhone: 5
  • Times I checked Twitter: 2
  • Number of clicks on articles found in Twitter feed: 5

Moms represent such a huge and influential market that I thought I’d share some other statistics about the power of moms.

  • By the time of baby’s second birthday, there have been 7,300 diaper changes (Piekut, 2008)
  • Preschoolers require mom’s attention every four minutes (Piekut, 2008)
  • Moms mention brands 73 times per week vs. 57 mentions per week for men (Walter, 2012)
  • 64% of moms ask other moms for advice before purchasing a new product (Walter, 2012)
  • 63% of moms consider other moms to be the most credible experts (Walter, 2012)
  • One in three moms are bloggers (Bodnar, 2012)
  • According to the Department of Agriculture’s Center for Policy and Promotion, the average weekly grocery bill for a family of four was $236.60 (Sehghetti, 2012)
  • Moms represent a $2.4 trillion market (Walter, 2012)
  • The U.S. Census Bureau estimates that there are 85.4 million estimated moms in the United States alone (U.S. Dept. of Commerce, 2011)

So, the next time your spouse comes home and wonders why you haven’t changed out of your pajamas, let him know that not only did you ensure that your children survived the day, you also kept the market afloat.

 

References:

Bodnar, K. (2012). 21 Internet marketing stats that will blow your mind. Retrieved from: http://blog.hubspot.com/blog/tabid/6307/bid/33328/21-Internet-Marketing-Stats-That-Will-Blow-Your-Mind.aspx#ixzz268YxQ92R

 

Seghetti, N. (2012). Prepare to pay an extra $875 for food in 2013 (unless you use these 4 tips). Retrieved from: http://www.dailyfinance.com/2012/08/06/food-prices-rise-drought-money-saving-tips/

 

Walter, E. (2012). The top 30 stats you need to know when marketing to women. Retrieved from: http://thenextweb.com/socialmedia/2012/01/24/the-top-30-stats-you-need-to-know-when-marketing-to-women/

 

U.S. Department of Comerce. Retreived from: http://www.census.gov/newsroom/releases/archives/facts_for_features_special_editions/cb11-ff07.html

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s