#ThingsGirlsLike – A Trendy PR Campaign

#ThingsGirlsLike is trending like crazy on Twitter right now, and if you’ve ever wondered how to use Twitter Trends to enhance your organization’s public relations campaign, this is a good example.  Amid the rainy days in yoga pants cuddled up with a novel and cupcakes, a few brands have social media staff on top of the trend who are posting their branded-versions #ThingsGirlsLike.

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By monitoring the trends on Twitter, these brands are meeting their prospective publics where they are and staying in the conversation.  It’s a simple idea, but here are a few things to remember:

  • Know your audience. This trending conversation is for you if you are an athletic brand looking to promote yoga pants, or perhaps a candy company launching a new chocolate bar.  If you sell diapers or baby bottles, you might wait for #ThingsMomsLike to start trending.
  • Your comments should relate directly to your brand in an obvious way. You only have 140 characters to reach someone, and at the rate things trend on Twitter, only a few minutes to be effective.  Consider tweeting again in an hour with original content.
  • Be authentic.  And positive. And cleverly G-rated.
  • Link back. Use a URL shortener to link back to your website.
  • Make the most of the opportunity.  It might just be that it’s lunch time as I write… I don’t even eat Kentucky Fried Chicken, yet it seems that the company could have used this trend to generate daypart sales today by offering a discount to people who mention that tweet.

And, if you’re PR campaign is more about your relationship with your spouse, it turns out that #ThingsGirlsLike include more than food and puppies. To gain recognition with this audience, try sending sweet good morning texts (we’ll see if my own spouse actually reads my blog).  As for #ThingsBloggersLike, add comments!!!

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